September 13, 2023 – To commemorate Hispanic Heritage Month and Día de los Muertos, Mijenta Tequila, the award-winning, sustainable and additive-free tequila from the highlands of Jalisco, today announced that it is continuing its partnership with Women’s Earth Alliance (WEA), which empowers women’s leadership to protect the environment, end the climate crisis, and ensure a just, thriving world.
From September 15 through November 2, a portion of Mijenta's sales proceeds will go to support WEA's Regenerative Agriculture & Health Accelerator program in Mexico. During this period, Mijenta will donate to WEA $1.00 from each bottle depleted to help fund this initiative.
Building on 17 years of global experience, WEA’s Regenerative Agriculture & Health Accelerator will
bring together women leaders working at the intersection of land, health, and gender. Uplifting women’s leadership, entrepreneurship, and environmental impact within the regenerative food and health sectors, the Regenerative Agriculture & Health Accelerator invests in women-led initiatives so their solutions can scale, replicate, and reach a global audience. During Phase 1 of the program, Mijenta's contributions will assist WEA in building a design team of climate, gender, and social justice experts as well as a coalition of organizational partners and design the Accelerator curriculum.
“Respect for the land and support for the community lie at the heart of Mijenta’s mission, and we are thrilled to once again partner with Women’s Earth Alliance to help advance their transformative work in Mexico,” said Elise Som, Mijenta’s Co-Founder and Director of Sustainability. “Uplifting female leaders in the agricultural industry is particularly important to us, and we are proud to work with likeminded partners like WEA to help build strong, healthy and thriving communities.”
“In intersectional climate work, resiliency is about stamina. How do we take action while facing compounding threats and barriers? How do we make a difference when grassroots leaders are too often forced to work in isolation and with limited access to resources and funding? These are the questions WEA is solving alongside our Mexican partners. Leaders in WEA’s Regenerative Agriculture and Health program are creating tangible and intractable change: regenerating soil, protecting traditional seeds, ensuring health access, and transforming regional economies. We couldn’t be more honored to be in partnership with these communities. Despite the daunting challenges of the climate crisis, there is so much hope at the heart of this work,” said Daniela Perez, WEA’s North America Program Director.
Mijenta, the first tequila producer to earn B Corp certification, is built on core values of environmental sustainability and supporting local communities. This initiative extends Mijenta's work with WEA as the organizations collaborate to help build a more equitable and resilient future with the environment at the forefront.
WEA’s Regenerative Agriculture & Health Accelerator program follows a long track record of success in elevating and empowering woman leaders around the world. As key players in global food security and sovereignty, and as the primary caregivers to families and communities, women are the link between farm and table. Women will play a critical role in the future of agriculture, health, food security, and sustainability around the world. Women empowered with skills, resources, and networks of support will transform and regenerate food and healthcare systems by:
· Building sustainable food enterprises, food sovereignty initiatives, and farm-to-
table opportunities; preserving food knowledge and traditions; and providing food access for entire communities
· Advocating for the rights, livelihoods, and sustainability of their communities; and
· Protecting local biodiversity and traditional plant medicines, and providing proper reproductive healthcare and assistance to patients.
For more information and updates, please visit mijenta-tequila.com and www.womensearthalliance.org or follow Mijenta Tequila on Instagram at www.instagram.com/mijentatequila and WEA at www.instagram.com/womensearthalliance.
About Mijenta
Mijenta is an award-winning, additive-free, sustainable tequila created using fully mature Blue Weber agave from the highlands of Jalisco, a region renowned for its rich red clay soil and unique microclimate. Mijenta achieves its distinctive flavor profile, designed by renowned Maestra Tequilera Ana Maria Romero, through a meticulously slow process and traditional methods, ranging from the selection of agaves from the best plots, to rich fermentation of slow cooked agaves to the delicate distillation and pot stills. Created from the outset around a holistic approach to sustainability, Mijenta is the first tequila producer to earn B Corp certification. Mijenta launched in September 2020 with its first expression, Blanco, followed by Reposado in December 2020 and Añejo Gran Reserva in May 2022. Mijenta is available online at mijenta-tequila.com and siptequila.com and at fine retailers in selected states.
www.instagram.com/mijentatequila
www.facebook.com/mijentatequila
About WEA
Women's Earth Alliance (WEA), founded in 2006, is on a mission to protect our environment, end the climate crisis, and ensure a just, thriving world by empowering women’s leadership. WEA provides leadership, strategy, technical training, and funding for women leaders to scale their climate and environmental justice initiatives while connecting them to a global alliance of peers, mentors, and funders.
Ripple to Wave: Intro Video to WEA
# # #